Fundamentals of Digital Marketing
Learn the fundamentals of digital marketing and open up new career opportunities
Modules (26)
Take a business online (4)
Make it easy for people to find a business on the web (5)
Reach more people locally, on social media or on mobile (7)
Reach more customers with advertising (4)
Track and measure web traffic (3)
Sell products or services online (2)
Take a business global (1)
1.Take a business online
The online opportunity
1. Intro to the Digital Garage
Today, our online experience is so much more than just checking emails. From talking to friends and family to doing the weekly food shop, discovering new holiday destinations and researching things to do locally, the online world is very much a part of our daily lives. As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creators, businesses and app developers who are able to find new and innovative ways to help us shop, learn, and connect. So whether you own a business yourself or would like to work for one, now is a great time to jump in and see how you can get involved in the digital world. But where do you start? Right here. Google Digital Garage provides you with a simple way to navigate digital marketing concepts and gain the knowledge you need to feel confident. Whether it’s content marketing, online advertising, mobile marketing or selling products online, we've organised it into bite-sized video lessons and quizzes so that it’s easy for you to either pick up new skills or brush up on your existing knowledge. Learn how to build an online business strategy, improve how a website ranks on search engines, and use analytics tools to understand online performance. Whatever your interest, there’s a topic here to help you meet your online goals. The digital marketing topics have been created by experts and allow you to learn at your own pace. Take the lessons in chunks or complete multiple topics at once - whenever and wherever you want. And if you’d like to get the most out of the course, there’s also an option to complete all topics and assessments, You’ll be awarded the official Google Digital Garage Certification, offered in partnership with the Interactive Advertising Bureau. No matter your skill level, or what you’d like to achieve, Google Digital Garage will help you build your digital marketing skills. Improve how your business performs online, boost your CV, or just jump in to learn something new.
2. Your digital opportunity
Hi! So, you have seen how digital have transformed our daily lives. But now let's get practical! What do the growing number of online opportunities actually look like for you? In this video we'll discuss the core components of digital and how they relate to your business and how to get started. Let's say you're a mechanic whose business has grown strictly through referrals and word of mouth. So far you've had no digital presence but now you want to take your business to the next level. How would being online help your business succeed? One of the biggest advantages of being online is reaping the benefits of search. Having a digital presence means you'll be visible when people go online and search for business like yours. So, let's assume someone searches for "mechanics Swansea" and you shop appears in the results. How can this benefit your business? Well, the possibilities are virtually endless. When a customer clicks a link to your website there is so much that they can learn about you. They might watch a video you posted about auto maintenance that demonstrate your knowledge. They could read testimonials from happy customers. They might look through your pricing guide find your shop on a map or find that you offer free towing within a 40 mile radius. Maybe they'll fill out a form to ask a question or request a quote. They might even click over to your social media sites where they'll find even more tips, photos and videos. You might not stop by having all these features on your website but these examples should give you a sense of the many ways you can benefit from being online. And guess what? There's more. Your online presence can also give you valuable insight into your prospective customers, what they want and how to give it to them. How? Well, digital allows you to show targeted advertising to people right when they're looking for what you have to offer. For example, using search advertising you can show ads to potential customers such as people searching for "auto repair Swansea". You can also restrict ads to show within a certain geographic radius of your shop. You can learn to use analytics tools to find out if people clicked on your ad, visited your site and took certain actions like filling out a form or watching a video. Exciting, right? But how do you get started? Well, first don't be intimidated. The tools and technology available today are easy to learn, easy to use and easy to acquire. Many are even free. In fact, for many businesses the biggest challenge to being online isn't getting used to the tools, but putting a plan together. We've got lots of videos that are gonna help you do just that. Let's run down a quick list of the major things you want to consider. The first is scope: web, mobile, social. There are many options, where do you want to start and where do you want to go? Next, is technology and content. Decide if you'll handle the technical and creative aspects of your site yourself which may take more time or get help, which may take more money. Finally you want to consider cost and time. Set a realistic budget and an achievable schedule with clear milestones. And commit fully to both. Every day, thousands of small business owners are making the web work for them. The opportunity to reach customers from around the corner and around the globe is too big to ignore. It's time to take the plunge and go digital.
Your first steps in online success...
1. Your online goals.
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